Operational Roadmap

You are paying a $60,000/year tax to walk into your gym. Stop it. Here is the manual they didn't give you.

Phase 01

The Breach

The Math & The Escape

This is the hardest part. Not the training, but the leaving. You are paralyzed by two fears: 'I can't afford to leave' and 'I'll get sued if I do.' We destroy the first with basic math and the second with legal clarity. You don't just quit; you execute a tactical withdrawal.

Phase Objective

Calculate your 'Lifestyle Tax' and execute a safe, legal exit strategy.

// TECHNICAL NOTE The 'Non-Solicitation' clause is the only real danger in your contract. We teach you exactly how to announce your move without triggering a lawsuit.

The Academy Blueprint

90% of personal trainers quit within their first year. Here is the exact roadmap to beating the odds and keeping 100% of your revenue.

→

Work Capacity is a Choice: Lessons from Lake Placid

Herb Brooks didn't rely on miracles. He relied on conditioning. Here is how to apply the 'Herbies' mindset to build your own business engine.

→

The Exit Strategy

The 'Non-Solicitation' clause is the only real danger in your contract. We teach you exactly how to announce your move without triggering a lawsuit.

→

The Math Hammer

We don't need to convince you to leave your commercial gym. We just need to show you the math. A brute-force financial audit of the '60% Tax' vs. the Independence Model.

→

Phase 02

The Foundation

Operations & Infrastructure

Once you're out, the safety net is gone. You are now a CEO. The difference between a struggling freelancer and a business owner is infrastructure. We help you install the legal entity (LLC), the insurance, and the recurring revenue model that stabilizes your income.

Phase Objective

Establish a legal entity and a predictable subscription revenue model.

// TECHNICAL NOTE Moving clients from '10-Packs' to 'Monthly Subscriptions' is the single highest-leverage operational change you will make. It increases LTV by 270%.

Startup Checklist

The complete checklist for launching your personal training business from scratch. Insurance, LLC formation, contracts, and more.

→

LLC & Insurance Setup

NASM taught you anatomy, not business. We break down the Arizona LLC setup, insurance costs, and software tools you need to turn a certification into a career.

→

Subscription Modeling

Stop forcing your clients to re-buy their fitness every 6 weeks. Learn why switching from session packs to monthly subscriptions increases retention, stabilizes income, and builds better athletes.

→

Phase 03

The Engine

Sales & Market Dominance

You didn't become a trainer to be a salesperson. But to survive, you must acquire clients. We reframe 'selling' as 'prescribing' - solving problems, not pitching packages. Then, we turn on the lights so your local market can find you.

Phase Objective

Master the 'Prescriptive Sales' model and dominate local search.

// TECHNICAL NOTE 80% of high-ticket clients search 'personal trainer near me' before looking at Instagram. Local SEO is your primary weapon.

Referral Architecture

How to build a referral engine that brings you high-quality leads on autopilot.

→

Dominate Local SEO

Dominate local search and get found by clients in your area. Step-by-step guide to setting up and optimizing your Google Business Profile.

→

The Perfect Consult

Our proven sales process that closes clients at a 95% success rate. Zero pressure, maximum connection.

→