News
Curated trends and regulatory updates affecting the fitness sector.
Trends
The Med-Spa Takeover: Why Big Box Gyms Are Becoming Clinics
Life Time Fitness is rolling out 'Miora' longevity centers. Equinox is partnering with Function Health. The gym is no longer just a place to sweat; it's your doctor's office.
Trends
The Luxury Fracture: Why the Middle Class Gym is Dead
Equinox is bleeding in the UK. Blink Fitness filed for bankruptcy. The market is bifurcating, and the 'Mid-Tier' is the kill zone. Here is why Independent Luxury is the only safe harbor.
Tech
The AI Arbitrage: Why 'Rep Counters' Are Obsolete
50% of consumers now use AI fitness apps daily. If your value proposition is just 'writing a workout,' you have been replaced by a free algorithm. Here is how to survive.
Regulation
Arizona LLC Update: You (Probably) Don't Need to Publish
New trainers in Phoenix often waste $200 on 'LLC Publication' because of a scam letter. Here is the exemption rule that saves you money.