News
Curated trends and regulatory updates affecting the fitness sector.
Science for Pros
Technical breakdowns turned into coaching decisions.
An in-depth analysis of how squat depth affects patellofemoral joint stress and muscle hypertrophy.
Forget the "Ozempic Face" scaremongering. New 2025 data suggests that when combined with resistance training and hormonal support (TRT), GLP-1 agonists may actually create a superior environment for body recomposition.
New research confirms that the 'stretched position' is the most anabolic part of the rep. Here's how to program 'Long Length Partials' for your hypertrophy clients.
Zone 2 is trendy, but for a client with 4 hours a week, it might be a waste of time. Here is when to prescribe intensity over volume.
Industry Pulse
Trends and business moves that change the board.
New trainers in Phoenix often waste $200 on 'LLC Publication' because of a scam letter. Here is the exemption rule that saves you money.
50% of consumers now use AI fitness apps daily. If your value proposition is just 'writing a workout,' you have been replaced by a free algorithm. Here is how to survive.
Equinox is bleeding in the UK. Blink Fitness filed for bankruptcy. The market is bifurcating, and the 'Mid-Tier' is the kill zone. Here is why Independent Luxury is the only safe harbor.
Life Time Fitness is rolling out 'Miora' longevity centers. Equinox is partnering with Function Health. The gym is no longer just a place to sweat; it's your doctor's office.
Events
Workshops and sessions at the facilities.